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第一段
1 .Right, Jason and Karin, now I asked you to look at the case study for Box Telecom as part of your exam assessment.
好了，杰森和卡琳，现在我想让你们看看电信分线盒的案例，作为你们考试评估的一部分。
2 .It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.
这很有趣，因为他们现在有一些问题，我要你们继续跟进一下，看看他们是如何处理的。
3 .Let's start with you, Karin.
就从你开始吧，卡琳。
4 .Having read through the case study, can you just summarise what the problems were that Box Telecom had to take on board?
通过案例研究，你可以总结出是什么问题致使电信分线盒不得不被纳入考虑吗?
第二段
1 .Um, yeah...well, of course, what first came to their attention was that, despite a new advertising campaign, they were suffering from falling sales, and this is something that had many causes.
嗯，是的…。当然首先引起他们注意的是，尽管有一个新的广告活动，他们遭受很大的销售失败——这是有很多原因的。
2 .On top of that immediate problem, what had also happened over the last two years was that, although they had invested in an expansion plan, they had to face up to increased competition.
除了这个紧急的问题之外，过去两年里也发生的是，虽然他们投资了一个扩张计划，他们不得不面对日益激烈的竞争。
3 .And, before they had a chance to get to grips with the effects of that, they were stalled by a strike and it was just when they were thinking about making a colossal investment in new machinery for their plants.
而且，在他们有机会去把握这些影响之前，他们被一次罢工拖延了，就在这个时候，他们想要去为他们的工厂投资一大笔钱在新的机器上面。
4 .So they were really in trouble.
所以他们是遇到了真正的麻烦。
第三段
1 .Yes, I think that's fair.
是的，我认为这是公平的。
2 .And Jason, you contacted the company, didn't you?
杰森，你联系过了公司，不是吗?
3 .What did the company define as the reasons for these problems?
公司认为这些问题的原因是什么?
第四段
1 .Well, I think they've hit on the right things - it would be easy to say they had invested too heavily, or at the wrong time, but in fact the signs were good and what they were set back by was high interest rates.
嗯，我想他们做的是正确的事情——可以很容易地说他们是过度投资，或在错误的时间投资，但事实上的迹象还是好的，而且他们受到的挫折也是有高利率的。
2 .At the same time, their longer - term problems, which were affecting their market share, were eventually credited to poor training - and having looked at the details in their last report I think that's right.
同时，他们的长期问题最终被发现是匮乏的培训，影响了他们的市场份额一看一下他们最后一份报告的细节。我认为这是正确的。
第一段
1 .So, onto the larger issues then.
所以，再说更大的问题。
2 .Karin, what do you think the company will do?
卡琳，你认为公司会怎么做?
第二段
1 .Hmm ...well, obviously they have the choice of accepting the very favourable terms that another company - KMG Plc - have given them to buy them out.
嗯…显然，他们可以选择接受另一家公司KMG PIc给的非常有利的条件来收购他们。
2 .That would mean creating a new company with a new image.
那将意味着以一个新的形象创造一家新的公司.
3 .Or they could decide on a bolder move and offer some new shares if they wanted.
或者他们可以采取一个大胆的举动，给他们一些他们想要的股票。
4 .But I think they're much more cautious than that and expect they will start trying to find individuals who'd be prepared to back them with some of the capital they need.
但我认为他们比这谨慎多了，期待他们开始试图寻找准备好了来支持他们为他们投资的个人。
第三段
1 .Well, you mustn't always assume that dramatic problems require dramatic solutions.
好吧，你不能总是认为戏剧化的问题需要戏剧化的解决方案。
2 .Sometimes there's a simple fix such as changing the guy at the top.
有时有一个简单的解决方案，更换高层管理者。
3 .If they truly are cautious, then I suspect they will seek to shut down some of their shops.
如果他们真的很谨慎，那么我猜想他们会试图关闭一些商店。
4 .But a more ambitious approach, and one which I think would have more chance of success, would be to alter how they're running things - the management layers and the processes.
但是，一个更为野心勃勃的方法是，也是一个我认为成功几率更高的方法是，改变他们做事的方法——管理层和流程。
5 .So in your analysis try to think of all the options.
所以在你的分析中，要试着去思考所有的可能。
6 .Jason?
杰森?
第四段
1 .Yes, it's interesting because I've found it a really useful company to study.
是的，这很有趣，因为我已经找到了一家很有用的公司来学习。
2 .Its problems cross all types of industries and it's lucky it's so big - a smaller or even medium - sized company would have gone under by now.
它的问题囊括了所有类型的行业，而且它也是幸运的，它是如此之大——一个较小的甚至中等规模的公司已经破产了。
第五段
1 .Ah well in fact, what I want you two to do is to go away when we've finished our discussion today and write a report.
事实上，我想让你们两个人做的是，当我们完成了今天的讨论之后写一份报告。
2 .We've looked in general at the telecommunications market in the UK over the last few sessions and I want you to take Box Telecom as an example and suggest some ways in which they might overcome their problems.
我们已在过去的几次会议上大致看了英国电信市场，我想你可以以电信分线盒为例，提出一些可能会帮助他们克服他们的问题的建议。
3 .And outline the reasons why you think as you do - but try and keep it intrinsic to the company rather than dragging in other examples.
并勾勒出你为什么会这样想——但试着去基于公司内部的本质，而不要牵扯其他的例子。
4 .Is that OK, Karin?
这样可以吗，卡琳?
第六段
1 .Yes, I think I can do that.
是的，我想我能做到。
2 .Personally I've got great hopes for it.
我个人对它有很大的希望。
3 .I think it will recover.
我想它将会恢复。
4 .That advertising campaign they did was very strong and they're very innovative with their products - they set new trends.
他们做的广告宣传是非常强大的，他们的产品也很有创意——他们有新的趋势。
5 .The company's got to recover, don't you think, Jason?
公司需要恢复，你不这样认为吗，杰森?
第七段
1 .Hmmm - I'm not sure.
嗯——我不确定。
2 .I think it can but it's not a foregone conclusion unless they manage to attract the right level of investment.
我认为这是可以的，但这不是一个可以预知的定局，除非他们设法吸引了合理水平的投资。如果他们的恢复是持久的，
3 .The company definitely needs a boost and to attract more highly skilled workers if their recovery is to be long - lasting.
公司肯定需要一个可以使之推动的因素，并且吸引更多更有技能的工人。
4 .When I was talking to the marketing manager he said to me that he thinks the company had got a great management team - but he would say that, wouldn't he?
当我和市场部经理谈话时，他对我说他认为该公司应该有一个很了不起的管理团队——
5 .But they are suffering from having to work with outdated production machinery and that could cost a lot to put right.
但他会说，他不会吗?但他们正遭受着利用落后的生产器械工作的痛苦，这可能需要花费更多才能纠正。
第八段
1 .Well, personally I think the stock market is to blame.
嗯，我个人认为要责怪的是股票市场。
2 .I think they were expecting too much of the company and then inevitably it looked bad when it didn't perform.
我想他们是在公司身上期待过多，然后不可避免地使它看起来好像运作的没有那么好一样。
3 .The market should have had more realistic expectations.
应该对市场有更现实的期望。
4 .And I disagree with you about the advertising campaign, Karin.
我不同意你对广告活动的看法，卡琳。
5 .That's where they could do with some innovation - to get sales kick - started.
那是他们可以做一些创新的地方——以获得销售的开始。
6 .Anyway, let's see what you come up with ...
不管怎样，让我看看你们可以想出……[淡出]